My 'X' Experience
1.MY FIRST EXPERIENCE
My first experience on X ( formally twitter ) was not an exciting one. What drew me to X was the little snippets of twitter posts on Facebook which highlighted statements such as comments made by President Donald J Trump or the hot topic in celebrity gossip.
2. DO I LIKE THIS PLATFORM
In my own opinion it is a great platform if you consider all its features when you are trying to create exposure for your business however as an individual user while its great to get the latest new and updates at the touch of a finger its easy for you to get sucked in with all the endless content and stan twitter which can become quiet exhausting.
3. EASY NAVIGATION
One of the main things I liked about this platform was the easy navigation. It doesn't take a rocket scientist to figure out how to move around the platform and that was a bonus for me.
4. BEST WAYS TO USE THIS PLATFORM
Lets look at some ways you can use this platform
1. Content Engagement - Engage with other users who are absorbing your content.
2.Create value - This includes posting informative content that can be useful to users in the Target demographic.
3. Community participating - Join a community with other like minded individuals as yourself. This can create great synergy and also build connections.
4. Being consistent - Continuously engage in content generation and it brings more visibility and keeps you in the algorithm of your followers.
Click the video below to see the best way to use twitter as a beginner.
5. WHAT MAKES THE PLATFORM UNIQUE?
One of the things I would say, makes twitter unique is its fast paced generation of trends, information and news. The platform is very inefficient.
Another noticeable feature is the open comment dialogue which allows greater connectivity and allows for easy conversation via comments section between a regular individual and a company, celebrity or other public figure in an open forum "no more division".
Twitter can be seen as a rapid news hub as some people go to twitter to access the latest news on politics or celebrity gossip.
6. PROS AND CONS FOR BUSINESSES
Pros:
X is a massive platform with a lot of global users. As a business owner you can cash in on that opportunity for greater business exposure.
X is great for instantaneous customer interaction. It allows businesses to speak with customers right there on the platform in real time, creating more customer value.
For new users, starting and maintaining your account is free . Businesses can benefit from interactive posts and content without having to assign a big budget.
Cons:
With all social media platforms we have to be mindful of what our business may algin itself with, or what is deemed as fit to post, as it can come under social media scrutiny, which you can call " cancel culture". This can pose some negative backlash on the business's success.
Another mentionable occurrence on the platform would be the constant bots and spam . Most business pay for advertisement on the platform which can be seen as a win, however the business does not get to choose who the ad is shown to . Therein lies the sad truth that your ad may be played to a spam or bot account and does not actually reach a potential customer/ lead.
Lets look at this video that speaks more on the benefits and disadvantages for businesses on X.
7. HOW TO NAVIGATE THE PLATFORM AS A BUSINESS
Engaging content creation - create catchy and attractive content that resonate with your target audience.
Brand Consistency - post and engage in content that aligns with your brands identity.
User engagement- Don't be afraid to engage with other users in the comment section to gage customer interest and collect feedback.
Advertising features - engage in the ad features offered by this platform, which can greatly boost the visibility of your business and generate new leads to your business page.
Track user mentions and engagement - By actively monitoring your account you can engage in timely customer service.
CONCLUSION
X is a great platform for instantaneous news or content. While this may be so, a business needs to be able to strategically choose when is the most opportune time for content creation. If used correctly X can serve as a great benefit to your business, however it can also be it's downfall. Knowing how to navigate through the platform is a crucial step in marketing your business.
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